Reliable ad copy is: • Clear and concise • Aligned with consumer intent • Focused on advantages and value • Appropriate to the keyword browsed • Structured with strong calls to action • Optimised to stand out against rivals Great advertisement copy can improve your Quality Score, a metric utilized by Google to evaluate how useful and pertinent your advertisements are. Continuous optimisation includes: • Adjusting quotes • Testing new ad variations • Getting rid of low performing keywords • Adding new keywords based on search term results • Refining audience targeting • Implementing advertisement extensions • Reviewing budget plan allocation • Improving Quality Rating • Maintaining account structure These adjustments make your projects more effective over time. Reports might include: • Number of clicks • Cost per click • Conversions generated • Expense per conversion • Keyword efficiency • Ad performance • Audience insights • Budget trends • Suggestions for enhancement Clear reporting enables you to understand how your investment is performing and guarantees that your marketing choices are backed by genuine information.
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